* What does SEO/SEM mean to my content?
* What are Tags for?
* How do I identify Key Words? What does it mean to write in a triangle?
Writing for the web is different than writing for print.
In print we start by setting the stage and perhaps giving some background. On the web the readers want to scan for information, so it has to be quick and upfront. Somewhat like newspaper articles.
* No long paragraphs
* Lots of white space
* Frequent use of headers
* Bullets to identify important points.
Any writer can develop the skills to write for the web, in its short style and loaded with special wording to make it searchable. But as with any writing having some else look it over and make suggestions is very helpful and can be profitable. It also requires a learning curve that some writers don't want to put in. They want to write what they are known for, so hire Stimulating Conversation to transform your content into webese.
SEO/SEM means Search Engine Optimization/Search Engine Management. These are important to the finding of your information by the bot and spiders the cruise the web looking for key words and phrases to help people find you.
Tags are words and phrases that you can add to your pages that list your material in categories. Example: reading fiction, writing articles, fishing bait
Key Words are words or phrases used inside the text of your material that the spiders and bots notice and help create search-ability and add value of your content. Identifying the best Key Words requires research on your topic. These should be reviewed monthly and refreshed as newer phrases or words gain in value.